Joyalukkas buying guide for India
Joyalukkas is a jewellery chain started in 1987 by Joy Alukkas and based in Thrissur, Kerala. It has more than 200 showrooms in 13 countries and sells gold, diamond, platinum and silver jewellery, plus gold coins. It also sells online at joyalukkas.in, with 14-day money back and exchange on online orders.
Everyday and bridal gold and diamond jewellery, from light daily wear to heavy wedding sets.
Categories
- Joyalukkas Gold — Good pick
- Joyalukkas Jewellery & Gold — Good pick
Strengths
- Clear, written exchange and buyback rules
- 14-day money back and 100% exchange on online orders, returnable at any showroom
- Old diamonds count at 100% of today's rate against new diamond jewellery
- Showrooms across India and abroad
Limitations
- Selling back for cash pays less: 80% for diamonds and platinum
- Buyback works only in showrooms, not online
- Gold coins, bars, custom pieces and nose pins cannot be returned
- Making charges are shown per piece, not as a published rate
Service and support
Online orders can be returned or exchanged at any Joyalukkas showroom in India. Helpdesk: +91 6827 422 224 (Monday to Saturday, 10 am to 6:30 pm).
Warranty
Jewellery has no warranty. What protects you is the hallmark, the certificate and the exchange and buyback rules below.
Returns and refunds
Online orders: 14-day money back, no questions asked, returned through the website or at any showroom in India. Keep the box, bill and certificate; losing the certificate or bill costs Rs 500. Gold coins and bars, silver coins and bars, gift cards, custom pieces, gold nose pins and loose gemstones cannot be returned.
Buyback and exchange
Within 14 days of delivery, online orders can be exchanged for 100% of the invoice value. After that, at showrooms: gold is taken at the day's rate minus the standard deduction; diamonds at 100% of today's rate when you buy new diamond jewellery, or 80% for cash; uncut diamonds 80% or 70%; precious stones 50%; platinum 90% or 80% for cash. Semi-precious and synthetic stones are not bought back.
Best time to buy
- Akshaya Tritiya (April-May): In 2026 Joyalukkas gave no making charges on 8 g gold coins and 0% deduction on old gold exchange, till 20 April.
When to avoid
- Coins and custom pieces online: Gold coins, bars and custom pieces cannot be returned, so be sure before you order them.
Sources
- About Us - Joyalukkas — Joyalukkas India
- Joyalukkas Return & Refund Policy — Joyalukkas India
- Joyalukkas 14 Days Exchange Policy — Joyalukkas India
- Joyalukkas Buyback Policy — Joyalukkas India
- Akshaya Tritiya 2026: making charges offers from Tanishq, Joyalukkas, Senco, CaratLane, Malabar — Goodreturns
- Mandatory HUID based hallmarking from 1 April 2023 — Press Information Bureau