Samsung TVs
India's biggest TV brand by shipments and a strong pick from mid-range to premium. Independent tests rate its OLED picture very highly, and Samsung promises years of free software upgrades on new TVs. The standard warranty is only one year, so buy during an extended-warranty offer if you can.
Verdict: Great pick · Guide10 score 8/10
Strengths
- Excellent picture on premium OLED and Neo QLED models in independent tests
- Tizen smart TV menus are simple and have all the main apps
- Repairs happen at your home, done by Samsung's engineer
- Extra 2-year warranty offers on selected models during sales
Limitations
- Standard warranty is only 1 year
- Many ranges (Crystal UHD, QLED, Neo QLED, OLED) make the line-up confusing
How we rated it
- Quality: 8/10 — Premium Samsung TVs test very well; entry models are simpler.
- Customer service: 7/10 — Repairs and installation happen at home through Samsung's authorised engineers.
- Warranty: 6/10 — 12 months standard; longer only through seasonal offers on selected models.
- Availability: 9/10 — Biggest smart TV brand in India by shipments in 2024.
- Brand reputation: 8/10 — Market leader in India with a long record in TVs.
- Picture quality: 9/10 — Independent tests praise the OLED models for contrast, colour accuracy and HDR.
- Smart TV experience: 8/10 — Tizen is simple, quick and has the main streaming apps.
- Software support: 9/10 — Samsung promises free OS upgrades for up to seven years on its new TVs.
Warranty
12 months standard, repaired at your home. Remote and accessories 12 months. Samsung ran 3-year warranty offers (1 + 2 extra years) on selected TVs during Independence Day, Onam and early September 2026 sales.
Service
Installation and demo are free for TVs above 24 inches within 6 months of purchase.
Alternatives
- Sony — Strong picture processing; costs more.
Sources
- Smart TV shipments in India jumped 8.6 per cent in 2024: Samsung, LG lead the market — India TV News (citing IDC)
- Samsung TV warranty and extended warranty offers (India) — Samsung India
- Samsung S90F OLED Review — RTINGS.com
- Samsung S90F OLED TV review — Tom's Guide
- Samsung Product Warranty Information (India) — Samsung India
